Smartphone Addiction Awareness Campaign: An Implementation

Abstract

Smartphone addiction is a relatively new phenomenon that has emerged as a result of the rapid growth of smartphone use around the world. While a public awareness campaign is a marketing endeavor that uses media, messaging and a coordinated set of communication methods to raise public recognition problem. This study was developed due to cases of misuse of mobile phones thus causing addiction to the use of mobile phones is becoming more prevalent. The usage of mobile phones become increasingly common as a result of cases of misuse, resulting in addiction to the use of mobile phones. There are three objectives collected namely to provide awareness among the community especially among adolescents, reducing the health problems caused by the use of smartphones and educating the public on the proper use of smartphones. The data analyzed based on mix mode of methodology that is questionnaire survey was conducted with the randomly respondents of public. Interview sessions and contextual reviews were also held to get more data.  The purpose of this survey is to gather information related to the issue of Smartphone Addiction among the public community. The results of this survey will be used to implement an effective message through Smartphone Addiction Awareness Campaign. The resulting through the new message would also give the opportunity to explore the other context of the components of smartphone addiction awareness which can be used later to create awareness and also can educate community about this issue.